There has never been a more crucial time than now to get children away from a screen and in front of more books and engaging resources. Cocoon Books is changing the gift-giving landscape by gifting inspiring, educational and interactive books in a unique and creative way, with the goal of getting children to put down their electronics and pick up a book.
Why should we steer away from electronics? One longitudinal study found that more time per week spent on screens at ages 24 months and 36 months was linked with poorer performance on screening tests for behavioral, cognitive, and social development at 36 months (APA, 2020). While minimal screen time is generally allowed, the long-term use of a screen, especially at a young age, can be detrimental to the overall development of the child.
Fedaa Izreig of Cocoon Books and Sheryll Yu of TigerKubz have a mission to help parents limit electronic use, grow early readers, and raise curious children. They also both happen to be entrepreneurial moms nurturing a start-up while raising young children. These two businesses gear towards engaging the child. Through educational play and reading, a child is developing necessary skills needed in their literacy journey, such as word formation and letter/shape recognition.
Cocoon Books will be launching in late spring, 2021. Once launched, it will gift an array of children’s books in a creative and unique book box. This box was developed to inspire and invite children, newborn to 7 years old, to read and imagine.
Yu stumbled across Izreig’s company through Instagram and immediately fell in love with the book box design and concept.
“Whenever family and friends ask what they should gift my children, I always say books or something educational. Cocoon Books makes book gifting fun and easy for grown-ups and kids feel like they’re opening a treasure chest.”- Sheryll Yu, TigerKubz
In addition to books, the gift giver will add in or select from pre-set gift boxes, including hands-on educational products like TigerKubz’s reusable “I Can Match My Shapes” learning mats. The mats are a hands-on way for children to practice learning shapes by matching the shadows and can “level up” to match shape names when entering the emerging reader’s stage. TigerKubz’s products keep portability in mind, so parents can put them in their bag for when they’re on the go.
 American Psychological Association. (2020, April). What do we really know about kids and screens? Monitor on Psychology, 51(3). http://www.apa.org/monitor/2020/04/cover-kids-screens
Sheryll is the proud mom to 3 boys (3, 7, and 14-years-old) and wife to her better half. She is the founder and CEO of TigerKubz and is on a mission to empower parents with tools to easily engage their little learners. When Sheryll is not thinking of creative ways to make learning experiences of everyday life, changing diapers, or chasing after her kids, you may find her in the kitchen trying out new recipes, attempting to fish on a nice day, or jamming out to Disney singalongs with Alexa.